Bluetooth Marketing News

This Aliph Jawbone Bluetooth headset combines ergonomic modern design with the latest in noise-suppression technology. The headset allows you to clearly hear and be heard while you’re on the phone.

• Packaging type: Bulk
• Color: Scarlet
• Bluetooth V2.1 compliant
• Acoustic voice activity detector
• NoiseAssasin 2.0
• Supports Enhanced Data Rate (EDR)
• Supports Multipoint for two audio gateways including PC
• Range up to 33 feet (10 meters)
• Up to 4.5 hours talk time
• Up to 9 days standby time
• Weight: 0.4 ounces
• Dimensions: 2.1 inches long x 1.0 inches wide x 0.6 inches thick

Package includes:

• Jawbone Scarlet

£69.99
End Date: Thursday May-13-2010 1:03:02 BST
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£21.95
End Date: Thursday May-13-2010 0:30:51 BST
Buy It Now for only: £21.95
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£4.99
End Date: Thursday May-13-2010 0:17:38 BST
Buy It Now for only: £4.99
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Access to the mobile Web differs greatly from access to the traditional Web. Where a user can access the Wired Internet without any resistance, control, or persuasion from those who grant access, such as broadband providers and ISPs, access to the mobile Web is largely dependent on and regulated by wireless carriers.

This imposes a large hindrance for mobile content providers, SMS providers and others in the mobile ecosystem that rely on the mobile Web – and open access to which – to conduct business, reach consumers and provide the content that mobile users demand. Though the FCC has made moves to combat the issue of wireless carrier control and open access to the mobile Web, one group in particular is taking things into its own hands.

The Mobile Internet Content Coalition (MICC), which currently consists of mobile content providers 4INFO, Myxer and mobileStorm, formed recently to petition the FCC in favor of providing consumers “access to the content of their choosing without improper interference by wireless providers.”

The MICC has prepared a formal response to the FCC in relation to the Commission’s Notice of Proposed Rulemaking; “Preserving the Open Internet,” and “Broadband Industry Practices.” The goal of the response is to promote ease for consumers to get the mobile content they want, and to protect their right to access

Access to the mobile Web differs greatly from access to the traditional Web. Where a user can access the Wired Internet without any resistance, control, or persuasion from those who grant access, such as broadband providers and ISPs, access to the mobile Web is largely dependent on and regulated by wireless carriers.

This imposes a large hindrance for mobile content providers, SMS providers and others in the mobile ecosystem that rely on the mobile Web – and open access to which – to conduct business, reach consumers and provide the content that mobile users demand. Though the FCC has made moves to combat the issue of wireless carrier control and open access to the mobile Web, one group in particular is taking things into its own hands.

The Mobile Internet Content Coalition (MICC), which currently consists of mobile content providers 4INFO, Myxer and mobileStorm, formed recently to petition the FCC in favor of providing consumers “access to the content of their choosing without improper interference by wireless providers.”

The MICC has prepared a formal response to the FCC in relation to the Commission’s Notice of Proposed Rulemaking; “Preserving the Open Internet,” and “Broadband Industry Practices.” The goal of the response is to promote ease for consumers to get the mobile content they want, and to protect

As mobile marketing evolves, we’re seeing the integrated concepts eek their way into other industries as well. While SMS has increasingly been used in healthcare for various reasons, such as reminders for example, the concept of using mobile marketing hasn’t quite caught on, until now.

EcoFiles, a new startup focusing on the unique concept of “Text to Email” mobile marketing and fulfillment, allows consumers to text for information and receive it in their email inbox in seconds.

Launched by Bull’s Eye Innovation (BEI) last year, the tool is enabling pharmaceutical brands to deliver timely information without the costs of printing. So far, it has been used as a healthcare fulfillment solution within pharmaceutical speaker programs and conferences, with trade and consumer advertising on the horizon.

It’s not quite clear what EcoFiles has planned in terms of consumer oriented mobile marketing within the healthcare field, but the company said that within speaker bureau or guest lecture programs, BEI has seen a mobile response rate of 15%, and within conferences, the mobile response rate jumps to 37%.

“EcoFiles is enabling companies to achieve a high response rate because the content is much more robust than a standard text-to-text application which is limited to 160 characters. Our pharmaceutical clients are able to send pdfs and audio/video files that physicians are finding very useful,” says BEI president, Wanda Toro.

The Mobile Marketing Association (MMA) today announced its launched an initiative to minimize the cost, risk and time to market for consumer agencies, brands and retailers as they implement mobile marketing strategies, effectively making it as easy as possible for those who are willing.

Through various events, webinars, outreach programs and educational materials, the new initiative is designed to further the recent trend among major agencies, brands and retailers to move their mobile budgets out of the R&D column and into their mainstream marketing programs.

Some challenges the MMA has identified that may be holding some brands back include understanding and implementing effective mobile marketing tactics, integrating mobile marketing with their overall brand strategy, developing and executing highly engaging campaigns and measuring campaign effectiveness.

To combat these issues, members of the MMA have developed informational packet that provides a concise, accessible overview of the mobile marketing ecosystem, with tips for reducing costs, risks and time to market, and other advice from leading vendors, agencies and media planners. The informational packet will feature a variety of real-world examples that illustrate mobile marketing’s positive ROI and can serve as models for agencies, brands and retailers as they develop campaigns.

“This new initiative

Featuring Clear Call technology, the JX1 Bluetooth headset from Delton ensures a pleasant phone experience. The headset features a rechargeable battery and up to 3.5 hours of talk time.

• Bluetooth specification: v2.0
• 1-button design
• LED indicator
• Rechargeable 70mAh li-polymer battery
• Charging time: 1.5 hours maximum
• Talk time: Up to 3.5 hours
• Standby time: Up to 60 hours
• Model number: DBTJX1

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Mobile marketers curious to see just how ubiquitous the iPad becomes before delving into its advertising potential received a positive sign this morning.

Today, the retail world discovered that Apple Stores and select Best Buy outlets will no longer have an exclusive lock on iPad sales.

By the end of 2010, Wal-Mart will carry Apple’s revolutionary tablet computer. “We anticipate being able to have the iPad later this year,” says Gary Severson, senior VP of entertainment for Wal-Mart’s U.S. stores.

Having sold in excess of one million units since its launch last month, the iPad has been plagued by supply issues – a problem that could be exacerbated by Wal-Mart stocking the tablet nationwide. For now, Apple isn’t commenting on how it will deal with supply shortages. But industry analysts say that bulking up the inventory of iPads will likely prove Apple’s biggest priority this summer.

Estimates maintain that Apple could very well move between four and five million iPads by the end of this year – a remarkable feat, but one that would prove substantially easier to pull off with America’s mega retailer Wal-Mart bringing the tablet closer to the masses than it’s ever been.

Featuring Clear Call technology, the JX10 Bluetooth headset from Delton ensures a pleasant phone experience. The headset features in-ear amplification and Frontwave Extreme technology that isolates yoru voice and filters background noise.

• 1-button design
• In-ear amplification
• Frontwave Extreme technology that isolates your voice and filters background noise
• Talk time: Up to 3.5 hours
• Standby time: Up to 60 hours
• Model number:

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With a built-in chip antenna, this MX2 Bluetooth Headset from Delton has excellent sound quality. The headset is made with Clear Call technology to ensure a pleasant communication experience.

• Small and light
• Removable ear hook for either ear
• Built-in chip antenna for better sound quality
• Talk time: Up to 3.5 hours
• Standby time: Up to 60 hours
• Operating range up to 10 meters
• Bluetooth specification: v2.0
• RF frequency range: 2.402-2.80 GHz
• 2.4G ISM band
• Receive sensitivity of -90 dBm
• TX power max 4 dBm
• Speaker volume control
• 3-button design
• Model number: DBTMX2

£49.99
End Date: Thursday May-13-2010 0:46:09 BST
Buy It Now for only: £49.99
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